A product is a product. People are people. Not exactly. Every culture has its quirks. RMC Consulting AG knows what to look out for when entering new territory
We help you understand your target group, identify obstacles to overcome when entering the local market, and suggest how to optimally design products and marketing instruments to ensure your success.
Products and marketing tools such as catalogs and advertising that have been successful in the home market often produce little or no result abroad because they fail to recognize local customer needs.
In order to successfully launch and sell its products, a company must know and understand the needs of potential customers in the local market. Many times, small changes can make a significant difference in increasing sales and distribution levels. This is our specialty at RMC Consulting AG – adapting your overall concept to suit the local market.